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New KU AD Travis Goff speaks to media at introductory press conference

Travis Goff was formally introduced as the school’s new athletic director Wednesday morning at the Lied Center.

Goff, who is a 2002 graduate of the University of Kansas and native of Dodge City, is the fifth AD hired by Kansas since the late Bob Frederick retired in 2001. He takes over this position at KU after nine years as the Deputy AD at Northwestern.

This hire was made 26 days after Kansas and former AD Jeff Long agreed to part ways on March 10.