Snoop Dogg to perform at KU's annual Late Night in the Phog

Snoop Dogg performs at the 2018 Essence Festival at the Mercedes-Benz Superdome on Friday, July 6, 2018, in New Orleans. (Photo by Amy Harris/Invision/AP)

World-famous rapper, producer and television personality Snoop Dogg will be the headlining performer at the University of Kansas' annual Late Night in the Phog.

The 35th annual Late Night in the Phog, which kicks off the start of the KU men's and women's basketball seasons, will be held Friday, Oct. 4.

KU announced the performance on its social media channels Friday with a video featuring KU men's basketball coach Bill Self and prominent Adidas branding. Snoop Dogg has a line of shoes with the apparel company, which recently renewed its contract with KU — one of the largest apparel deals in college athletics. The company's involvement in an ongoing college basketball recruiting scandal landed KU in major trouble with the NCAA earlier this week.

Snoop Dogg is the latest in a string of well-known musical acts that the university's athletic department has brought in for the event, which serves as a prime recruiting opportunity for the KU basketball programs. Rapper 2 Chainz performed at Late Night in 2018, with Lil Yachty performing in 2017 and Tech N9ne performing in 2016.

Doors for the 2019 event will open at 4:30 p.m. for students and 5 p.m. for the general public, with the event set to start at 6:30 p.m.

by Kansas Jayhawks

Comments

Joe Black

What?? We couldn't get Miley Cyrus??

3 weeks, 1 day ago

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Dirk Medema

Does Adidas sponsor Miley? Looks like some corporate makeup gifting.

3 weeks, 1 day ago

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Buck Bukaty

Can't wait to see all the MAGA HATS in the stands!!!!

3 weeks, 1 day ago

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Phil Leister

If you don't understand how getting a big name like this is enticing to our players and recruits, no one can help you. This isn't about you. This is about recruiting.

3 weeks, 1 day ago

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Karen Mansfield-Stewart

Big time.

3 weeks ago

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Andy Tweedy

I'm not sure who 2 Chainz, Lil Yachty or Tech N9ne are, but I sure as hell know who Snoop Dogg is!!!

3 weeks ago

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Barry Weiss

fa jizzel me whizzel!

3 weeks ago

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Tony Bandle

Heck, I'm a 71 year old white guy and even I can still realize what a mega deal for Kansas recruiting is. The joint will be jumping.....OOPS, that kind of came out wrong!! :).

2 weeks, 6 days ago

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Jonathan Allison

jumping? I think the kids these days prefer the term "lit"

which is even worse in context.

2 weeks, 5 days ago

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Jonathan Allison

I thought he preferred to be called Snoop Lion now. Could be that I am still 5 years behind the curve though.

2 weeks, 5 days ago

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Steve Zimmerman

Stupid.. that's my opinion. Be the difference maker. Not a follower. Invite the AGT folks, inspire kids, college students with positive people, not gangster-lifestyle, not sex-, not drugs- lifestyle. This is the University of Kansas, people. What's so special with these rappers? SMH...

2 weeks, 4 days ago

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Jesse Trombla

See Phil's comment above. He speaks the truth

2 weeks, 1 day ago

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